BRAND: Presto

PRODUCT: Public Transit Payment Card

CAMPAIGN TITLE: Feel the Power

CONTEXT: School Assignment

SEMESTER: Third

PROJECT TYPE: Group​ - Sabrina Iapicco, Abbigail Grimmett, Fatima Sajid, Vinith Suthagar & Faris Ahmed 

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This assignment required us to choose between several brands offering varying types of products, as a result, my group and I chose to work on Presto. This campaign included an instagram ad, a magazine print ad, a non traditional ad, a transit ad and a billboard ad. For this assignment I created the Instagram ad, the other pieces were completed by my group members.

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