BRAND: Campbells

PRODUCT: Chicken Noodle, Cream of Mushroom, French Onion and Tomato Soup

CAMPAIGN TITLE: Tastes Like Home

CONTEXT: School Assignment

SEMESTER: Second

PROJECT TYPE: Group - Emily Van Dyk, Abbigale Grimmett, Mahnoor Bilgrami and Sabrina Iapicco

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This assignment required the entire class to redesign the cans for Campbells soup flavours of our choice. We were also assigned the duty of creating advertising for these new cans in the form of billboards. The concept was brainstormed together, some of the drawings were done by the group for our individual flavours and then they, along with new drawings, were done digitally by Emily Van Dyk. We each pieced together our billboards and can labels in Photoshop to add in the more realistic elements.