BRAND: Aviva

PRODUCT: Home Insurance

CAMPAIGN TITLE: The Bubble You'll Want to Live In

CONTEXT: School Assignment

SEMESTER: Third

PROJECT TYPE: Individual

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This assignment required us to choose between several brands offering non tangible products and I had decided on Aviva Insurance, particularly for the home. This campaign included a non traditional form of advertising, a billboard and a radio script with the option of recording for bonus marks.